Our Mission

We believe the world is too interesting to be boring.

Museums and cities are filled with drama, scandals, genius, and secrets. Yet, most guides reduce them to dates and dry facts. We built GuideSofia to give every object a voice and every visitor a story they will actually remember.

1,300+audio guides around the world
200,000+places with a story
30+languages, narrated
Lisbon · Zurichwhere the team works from

Bridging the Gap Between Artifact & Emotion.

It started with a simple observation: people were looking at masterpieces, but they were not really seeing them. They were reading placards, nodding politely, and moving on.

We realized that the problem was not the art. It was the interface. We needed a guide that could adapt: a historian for the scholar, a gossip for the drama-lover, and a storyteller for the child.

"Technology should not replace the experience. It should make the invisible visible."
On the wall DavidMichelangelo Buonarroti1501–1504Carrara marble · 517 cm
With Sofia

Renaissance Game of Thrones

Florence had just kicked out the Medici family. Small republic versus giant threats: suddenly the David and Goliath metaphor becomes clear political propaganda intended to scare off neighbors.

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The Expensive Mistake

Everyone calls it the world’s most famous sculpture, but honestly, it started as the world’s most expensive mistake. Florence had a massive chunk of marble sitting around for 40 years because sculptors said "this rock is cursed."

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David's Giant Rock

Hi Peter! This is David, and he’s as tall as a giraffe and weighs as much as an elephant! A really talented artist named Michelangelo made him when he was only 26 years old – not much older than your big brother.

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Hear Sofia on your next visit, in the app: App Store · Google Play

The Sofia Philosophy

01

Intelligence, Not Scripts

We do not believe in one size fits all. Our AI engine creates unique paths for every user, ensuring relevance and engagement.

02

Human at the Core

AI is the tool; emotion is the goal. Every story is crafted to evoke feeling, connection, and understanding.

03

Radical Accessibility

Culture belongs to everyone. We break down language and visual barriers so no one is left outside the narrative.

Who we work with

Trusted by museums, cities and heritage sites.

Some of the institutions already telling their stories with GuideSofia.

Read the case studies

CIBA AljubarrotaBatalha CoimbraCoimbra Vila ViçosaAlentejo

Meet the Team

The humans behind the AI.

Nelio de Barros

Nelio de BarrosManaging Partner

"Building the future of tourism, one story at a time."
Amanda Lima

Amanda LimaHead of Growth and Partnerships

"Creating technology that feels invisible and magical."
Sofia

SofiaContent and Head Guide

"The story is the life of any space."