Renaissance Game of Thrones
Florence had just kicked out the Medici family. Small republic versus giant threats: suddenly the David and Goliath metaphor becomes clear political propaganda intended to scare off neighbors.
Our Mission
Museums and cities are filled with drama, scandals, genius, and secrets. Yet, most guides reduce them to dates and dry facts. We built GuideSofia to give every object a voice and every visitor a story they will actually remember.
It started with a simple observation: people were looking at masterpieces, but they were not really seeing them. They were reading placards, nodding politely, and moving on.
We realized that the problem was not the art. It was the interface. We needed a guide that could adapt: a historian for the scholar, a gossip for the drama-lover, and a storyteller for the child.
"Technology should not replace the experience. It should make the invisible visible."
Florence had just kicked out the Medici family. Small republic versus giant threats: suddenly the David and Goliath metaphor becomes clear political propaganda intended to scare off neighbors.
Everyone calls it the world’s most famous sculpture, but honestly, it started as the world’s most expensive mistake. Florence had a massive chunk of marble sitting around for 40 years because sculptors said "this rock is cursed."
Hi Peter! This is David, and he’s as tall as a giraffe and weighs as much as an elephant! A really talented artist named Michelangelo made him when he was only 26 years old – not much older than your big brother.
Hear Sofia on your next visit, in the app: App Store · Google Play
We do not believe in one size fits all. Our AI engine creates unique paths for every user, ensuring relevance and engagement.
AI is the tool; emotion is the goal. Every story is crafted to evoke feeling, connection, and understanding.
Culture belongs to everyone. We break down language and visual barriers so no one is left outside the narrative.
Who we work with
Some of the institutions already telling their stories with GuideSofia.
Read the case studiesThe humans behind the AI.

Nelio de BarrosManaging Partner
"Building the future of tourism, one story at a time."

Amanda LimaHead of Growth and Partnerships
"Creating technology that feels invisible and magical."

SofiaContent and Head Guide
"The story is the life of any space."
Whether you are a museum looking to modernize or a traveler looking to explore, we have a solution for you.