AI-powered visitor experiences for museums, heritage & destinations

Turn your knowledge into an audio guide that adapts to every visitor.

Give us your exhibition material, research or existing guide. GuideSofia turns it into a multilingual visitor experience that can adapt to interests, age, language, location and available time — while your institution keeps editorial control.

30+
Languages
App + Web
Visitor access
AI + Classic
Guide modes
Online + Offline
Deployment
Museum gallery GuideSofia visitor app
01 · Knowledge
Your approved material
Catalogues, labels, research, scripts and routes.
02 · Visitor
Context changes the story
Interests, age, language, time and location.
03 · Experience
A story built for this visitor
Audio, routes, answers and recommendations.

Selected projects & collaborations

Built for institutions, cultural spaces and destinations.

Museum of the Future
Serralves
Exército Português
Cultural partner
Óbidos
Hyper-Personalization Engine

One Object. Different Visitors. Different Stories.

The facts stay anchored. The angle, depth and storytelling adapt to the person listening. Explore six ways the same object can become a different experience.

David Standard
🗣️ The Gossip

The Expensive Mistake

Everyone calls it the world’s most famous sculpture, but honestly, it started as the world’s most expensive mistake. Florence had a massive chunk of marble sitting around for 40 years because sculptors said "this rock is cursed."

David Political
👑 Politics

Renaissance Game of Thrones

Florence had just kicked out the Medici family. Small republic versus giant threats: suddenly the David and Goliath metaphor becomes clear political propaganda intended to scare off neighbors.

David Kids
🧸 For Kids

David's Giant Rock

Hi Peter! This is David, and he’s as tall as a giraffe and weighs as much as an elephant! A really talented artist named Michelangelo made him when he was only 26 years old – not much older than your big brother.

David Technique
⚒️ Technical

Sculptural Mastery

Michelangelo used "pure subtractive sculpture" – believing the figure existed inside the marble. He worked with a 17-foot block of structurally compromised stone using only hammers and chisels.

David Conservation
🔬 Science

A Conservation Nightmare

Horizontal cracks in both ankles make conservators lose sleep. In 1843, a genius decided to "clean" David with hydrochloric acid. The defects in the marble are still trying to destroy him today.

David Biblical
✝️ Biblical

Deliciously Heretical

Here’s where things get heretical. The biblical David was a scrawny shepherd. But Michelangelo sculpted a Greek god. This wasn't just art; it was a theological statement.

← Drag to explore →
From source material to visitor experience

Your knowledge becomes the intelligence behind the guide.

You do not need to redesign your interpretation strategy around AI. We build from the material and rules your institution already trusts.

01

You share the material

Catalogues, labels, research, scripts, images, routes, terminology and existing audio-guide content.

02

We build the experience

Structure, narratives, audio, languages, visitor profiles, triggers, routes and interface are configured for the project.

03

Your team reviews it

Facts, terminology, tone and interpretation can be reviewed before publication and updated centrally afterwards.

04

Visitors start exploring

Through QR, browser, native app or location-aware entry points, depending on the deployment.

Inputs

Curatorial texts Research Existing guides Routes
GuideSofia
Knowledge + visitor context

Outputs

Personal stories 30+ languages Visitor Q&A Analytics
Institutional control

AI supports your interpretation. It does not become the curator.

Personalization should change how a visitor enters a story — not who has authority over the facts. GuideSofia can be built around the sources, terminology and editorial boundaries defined by your institution.

Approved knowledge

Build from institutional material rather than an uncontrolled generic script.

Human review

Review stories, terminology and core interpretation before launch.

Editorial boundaries

Define what the experience should explain, avoid or escalate.

Central updates

Correct or refresh information without rerecording an entire guide.

Example content flow
Source
Museum catalogue + curator notes
↓
GuideSofia layer
Structured knowledge, visitor context & storytelling rules
↓
Visitor A
Architecture angle
Visitor B
Social-history angle
Different narrative paths. Same institutional knowledge base.
Inside GuideSofia

One platform. Several layers of intelligence.

Explore the capabilities individually. A deployment can use all of them, or only the pieces that make sense for a specific museum, route or destination.

Real-time personalization

A personal curator for every visitor.

An art student can hear about technique, a child can get scale and drama, and a history enthusiast can enter through political context — without building six separate guides.

InterestsAgeTimeLanguage
Architecture lover
“Look at how the building frames the landscape…”
Family with children
“Imagine trying to build something this large without modern machines…”
History enthusiast
“The design only makes sense when you understand what was happening politically…”
Visitor experience

Built for the way visitors actually explore

GuideSofia can live in the browser or in the app, combining audio, routes, images, maps and conversation in one visitor experience. The interface stays simple; the intelligence sits underneath, adapting the journey as the visitor moves, listens and asks questions.

📍

The visitor journey can start before the museum door.

Discovery across the city, not only inside the venue.

GuideSofia also works as a city-wide discovery layer. When a visitor is exploring nearby, relevant museums, heritage sites and experiences can become part of their journey based on location, interests and context.

  • Location-aware recommendations when visitors are nearby.
  • Integration into broader city and destination itineraries.
  • Links to tickets, opening information and institutional pages.
City Map Background
🏛️
Your Museum
🔔

Nearby Suggestion

You're 5 min away from a hidden gem: Michelangelo's David.

Get Tickets
Live Geofence Demo
Illustrative dashboard · example data

See what captures visitor curiosity.

Understand which objects people choose, which stories they complete, what they ask, and how they move through an experience.

GuideSofia Analytics · Example
Visitor count
—
Populated with deployment data
Avg. Duration
—
Populated with deployment data

Visitor Interest Profile

History & Politics 65%
Art & Technique 25%
For Kids / Fun Facts 10%

Most Scanned Objects

01
Michelangelo's David
1,204 scans
02
The Rape of the Sabine...
892 scans
AI Chat Stream

"Why is David looking to the left?"
- Visitor near Room 4

Exhibit & POI Engagement +
Discover your hidden gems. See which points of interest are most visited, which stories get the highest completion rates, and where people lose interest.
Real-Time Curiosity (Chat Logs) +
Our AI Chat is a direct line into your visitors’ minds. The dashboard aggregates the most common questions asked about any object, giving you unfiltered insight into what your audience truly wants to know.
Heatmaps & Visitor Flow +
Visualize the physical path visitors take through your rooms. Identify bottlenecks, dead zones, and the most popular routes to optimize your floor plan.
Optional experience layers

More ways to build the experience.

Not every project needs generative AI. The same GuideSofia platform can also support carefully scripted classic audio guides, fixed narratives and immersive 360° virtual visits — independently or alongside personalized experiences.

Interactive 360° Preview
Drag to Look Around
01
Intro - Jerónimos Monastery
+

Where god meets maritime glory. A deep dive into the architectural symbolism.

02
Cura Julia: Roman Forum
+

Where political backstabbing was more than metaphorical.

03
Queluz Palace: Trial by Fire
+

The dramatic story of the great fire of 1934.

Start with something real

Give us one object, exhibition or route.

We’ll show you what GuideSofia can become using your own material — not a generic sales demo.

Book a 15-minute demo
GuideSofia interface