Our Mission

We believe the world
is too interesting to be boring.

Museums and cities are filled with drama, scandals, genius, and secrets. Yet, most guides reduce them to dates and dry facts. We built GuideSofia to give every object a voice and every visitor a story they’ll actually remember.

Museum Visitor Ancient Statue
2023 Established

Bridging the Gap Between
Artifact & Emotion.

It started with a simple observation: people were looking at masterpieces, but they weren't *seeing* them. They were reading placards, nodding politely, and moving on.

We realized that the problem wasn't the art—it was the interface. We needed a guide that could adapt. One that could be a historian for the scholar, a gossip for the drama-lover, and a storyteller for the child.

"Technology shouldn't replace the experience. It should make the invisible visible."

The Sofia Philosophy

Intelligence, Not Scripts

We don't believe in "one size fits all." Our AI engine creates unique paths for every user, ensuring relevance and engagement.

Human at the Core

AI is the tool; emotion is the goal. Every story is crafted to evoke feeling, connection, and understanding.

Radical Accessibility

Culture belongs to everyone. We break down language and visual barriers so no one is left outside the narrative.

Meet the Team

The humans behind the AI.

Nelio de Barros

Nelio de Barros

Managing Partner

"Building the future of tourism, one story at a time."

Head of Product

Amanda Lima

Head of Growth and Partnerships

"Creating technology that feels invisible and magic."

Head of Product

Sofia

Content and Head Guide

"The story is the life of any space.."

Join the Revolution.

Whether you are a museum looking to modernize or a traveler looking to explore, we have a solution for you.